Marketing is always trying to satisfy our needs and wants or make us
believe we will have a better life by consuming more and more. In the past, TV
was one of the only tools which convinced you to buy things by showing you a
ton of advertising. But the good thing was that if you were not glued to your
TV set, you could resist all that brainwashing.
But today, Marketing has developed other ways to work on people and make
them consume. And the worst thing is that you actually can’t see anything!
If you are on social media, you might be under the control of brands and
companies without even noticing it. Indeed, social media has become the new
place where businesses promote their products. And most of the time, they do it
through the other users who send you a comment saying how good this product is,
and how much you will appreciate using it if you buy it! Have you never bought
a product that someone you like shared on his Facebook profile?
Recent research found that more than 60% of the biggest brands are
active on Instagram, a social website where the aim is to share your personal
pictures. Youtube has also become a real actor in what we call “e-marketing”:
with product placement which is the best way to secretly advertise in music
clips or in entertainment videos. The problem is that you don’t even notice
what you are watching is a permanent advert, and this is how you become
vulnerable and can’t stop consuming…
We can now say that Marketing got us and that consumerism has never been
as big in the world than today. Good news for companies, but, for us?
Margaux GUILHEM wants to get ahead in... Marketing!
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